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© Ran Altamirano


 Rise
AI Brand AssistantRise is a tech company undergoing a rebrand. Their visual system relied on stock photography, which made it hard to maintain consistency or scale creative output. They asked me to help build a system for generating precise, consistent visuals rooted in their brand, strategy, and tone.
I led the creative direction in close collaboration with the Head of Brand Marketing and Brand Team Lead, developing a dedicated AI brand assistant using ChatGPT and Midjourney. The process combined strategic translation, visual exploration, and prompt systemization, designed to bridge brand foundations with daily creative needs. The result is a scalable foundation that gives Rise speed, coherence, and creative autonomy, without relying on stock. 

Completed as a freelance project in 2025.
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