Caya
Website Design
Caya is a document automation platform for small and mid-sized businesses in Germany. Following a repositioning, they needed a new website to reflect their focus on turning unstructured documents into structured, actionable data. I led the redesign end-to-end, from research and UX/UI to content design, with a focus on making the product and its value easier to understand.
The scope included a new homepage, two product pages, and a flexible component system. I worked independently with sales and marketing stakeholders and coordinated a senior designer and Webflow developer.
The result was a clearer, more structured site that supported Caya’s new positioning without a drop in direct conversions. It also attracted more sign-ups from larger companies and more qualified leads aligned with the repositioned offering.
Completed as a freelance project in 2025.
Website available at: caya.com