Caya
Website DesignCaya is a document automation platform for small and mid-sized businesses in Germany’s tech sector. Following a repositioning, they needed a new website to reflect their focus on turning unstructured documents into structured, actionable data.
I led the redesign end-to-end, covering research, UX/UI, and content design to explain how the product works. The scope included a new homepage, two product pages, and a flexible component system. I worked independently with sales and marketing stakeholders and coordinated a senior designer and a Webflow developer.
The result is a clear, structured site that supports Caya’s positioning, with no drop in direct conversions, an increase in larger companies signing up, and more qualified leads aligned with Caya’s repositioned product offering.
Completed as a freelance project in 2025.
Website available at: caya.com