Moss Goes Pro
Visual IdentityEach year, Moss brings its entire team to Berlin for a week-long employee event focused on connection, collaboration, and team spirit. For the 2024 edition, titled Moss Goes Pro, I led the creative direction, design, and rollout of the visual identity, inspired by sports culture and themes of transition, momentum, and growth.
The system took cues from Nike campaigns and EuroLeague events, and extended across posters, lanyards, stickers, Slack emojis, presentation decks, and motion graphics throughout the office. Working independently, I managed C-level stakeholder alignment and vendor production across Europe, delivering a cohesive event identity on time and within budget.
Completed while working as a Senior Brand Designer at Moss