Founderland Compass
Sub-brand Design
Founderland is an NGO supporting POC female founders in building successful startups. As part of its growing offering, Founderland launched Compass, a hands-on program designed to help founders navigate negotiations and pitches where they may face bias. The goal was to create a strong sub-brand that could stand on its own while reinforcing the credibility of the parent brand.
Working as part of a two-person design team under a creative director, I helped define the brand architecture, naming, and a scalable visual system. The result was a flexible brand toolkit that builds on the strength of the Founderland identity while giving Compass a distinct look and feel.
Completed while working as a Visual Designer at R/GA Berlin.