Moss
Brand Design
Moss is a B2B fintech offering smart corporate cards, invoice management, and automated accounting. After four years in the market, the product had matured, but the brand lacked consistency and a clear visual direction.
As part of a three-person team, I helped evolve the brand identity—retaining its core while modernizing it to reflect Moss’s premium offering. I defined logo usage, layouts, typography, color, photography direction, and established ad and social media templates. The result was a scalable identity system and a comprehensive brand book that brought clarity across touchpoints and helped strengthen Moss’s brand awareness.
Completed while working as a Senior Brand Designer at Moss