Moss
Brand DesignMoss is a B2B fintech offering smart corporate cards, invoice management, and automated accounting. After four years in the market, the product had matured, but the brand lacked consistency and strong positioning. As part of a three-person team, I helped evolve the brand identity—retaining its core while modernizing it to reflect Moss’s premium offering. I defined logo usage, layouts, typography, color, photography direction, and established ad and social media templates. The result was a scalable identity system and a comprehensive brand book that brought clarity across all touchpoints and helped strengthen Moss’s brand awareness.
Completed while working as a Senior Brand Designer at Moss